$7,959,936
$1,039,718
3.25x
Launched in 2017, this business comprises two of the leading brands on Amazon in the Sleepwear and Sock categories, which together have generated $8M in revenue over the last 12 months.
Originally started by a clothing merchandiser and acquired by an aggregator in 2021, the business has doubled in size in the last three years thanks to intelligent PPC, selective product expansion, and leveraging its unique competitive advantage of sourcing inventory cheaper through wholesale buys.
As a result, the brands have now become powerhouses in their respective categories with a huge amount of reviews (40,000+), 4.5–4.7-star ratings on their best-selling products, and an enviable foothold on consistently popular, evergreen pajama and sock SKUs.
In terms of growth, this year the owners are aiming for $9M in revenue and $1.2M in SDE, mainly leveraging the huge demand they have for their top SKUs, which regularly require restocking. There are also new products already developed and ready for launch that iterate on market-leading SKUs. Regarding tariffs, suppliers have been pivoted to lower-tariff zones while the owners are also benefiting from better credit terms and delivery duty paid (DDP) to offset the potential increases.
For a new owner, the business comes with a fully autonomous team already in place giving a buyer significant time and resources for future growth.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
David is an entrepreneur who began working in the online space in 2013.
Prior to this he spent 4 years in investment banking at Citigroup, focussing in the technology, telecoms, and media sectors, before leaving to work for a boutique advisory firm as Head Of Brokerage & Operations.
During this time he also developed a passion for personal development and self-discovery and founded a media and digital-course platform in the space.
He joined Quiet Light in 2019 to merge his passions of entrepreneurship and helping other founders. In his 10 years of business brokerage, he has advised on 125+ successful business sales across e-commerce, SaaS and content, and is the author of one of the industry’s leading guides on buying online businesses.
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