Asking Price: $3,500,000 + Inventory

This business is an established Natural Supplement brand offering herbal-based alternatives including sea moss, black seed oil, and collagen-infused products. Founded in 2020 during COVID, the business grew from $3M to $7M in revenue before strategically transitioning from homemade perishable products to shelf-stable alternatives in May 2024, significantly streamlining operations while maintaining quality.

The business generates revenue through two primary channels: direct-to-consumer via Shopify (75%) and Amazon (25%). With 60% of revenue coming from loyal returning customers and a robust subscription model, the company has built a predictable recurring revenue stream that provides stability and a competitive advantage. The brand owns a registered trademark and maintains strong relationships with FDA-registered, GMP-certified manufacturers who produce products with formulas owned by the business.

Immediate growth opportunities abound for a new owner. Only 50% of SKUs are currently listed on Amazon, presenting a low-hanging opportunity to increase sales. Additional initiatives include landing page optimization, expansion of the successful black seed oil product line, and potential new product launches based on manufacturer recommendations.

The business currently requires only 4–5 hours of weekly management oversight, with skilled contractors handling day-to-day operations and a 3PL managing fulfillment from Pennsylvania. For a buyer with ecommerce and marketing experience, this presents a rare opportunity to acquire a proven business with strong fundamentals that simply needs more dedicated focus to reach its full potential.