Asking Price: $380,000Sold

Founded in 2019, this business delivers premium baking experiences directly to customers’ homes through expertly curated subscription boxes and one-time kits. Each box includes premeasured shelf-stable ingredients, specialty items, baking tools (in adult kits), and detailed instructions to create stunning desserts that rival those of trendy bakeries. The company has built a loyal customer base with 86% of sales coming from subscriptions, demonstrating strong customer satisfaction and providing consistent, reliable revenue year-over-year.

This business stands apart from competitors with its premium positioning, focus on busy bakers with shelf-stable ingredients, and inclusion of specialty tools that help customers expand their baking skills. The company’s differentiation extends to its kids’ line, which features artificial-dye-free ingredients, eco-friendly packaging, and access to detailed video tutorials reviewing each recipe step. This well-defined market position has earned the brand features in major publications including Food & Wine, Oprah Daily, Food Network, Forbes, Southern Living, Taste of Home, BuzzFeed, and more.

The business offers efficient operations, requiring only 10–15 hours weekly from the current owners. This is achieved through a streamlined operational model with an established co-packer/3PL handling production and fulfillment (made in the USA). While the business’s revenue has come down from its Covid boom (peaking at $409K in 2021), its revenue has been very stable for the last couple of years. Moving forward, the current owners believe there are significant growth opportunities awaiting the next owner. These include expanding digital advertising, building the social media presence, implementing customer referral and SMS marketing programs, and expanding to Amazon.

This business may be a great fit for a growth-minded buyer seeking to build upon the solid foundation of this profitable, stable business with significant upside potential.