$189,686
$83,341
1x
Launched in February 2024, this Amazon FBA Haircare business achieved remarkable early success, ranking in the top 10 on Amazon with minimal owner involvement. However, after July 2024, the business experienced a significant decline due to inventory stockouts and lost rankings. The current owner believes the losses in rankings were a direct result of the inventory stockouts and that rankings can be regained through effective marketing and inventory management.
The current owner works just 4–5 hours per week and believes there’s immense opportunity for a hands-on buyer to revitalize the business. The foundation for success is already established: high-quality product listings, trademark registration, Amazon Brand Registry enrollment, and a reliable supplier relationship. With impressive 91.5% gross margins and a growing subscription customer base, the business provides significant room for marketing investment and optimization.
Immediate growth opportunities include launching two new haircare products. Both of these products have already been developed and are ready for immediate market introduction. Additionally, the current owner believes there’s a great opportunity to increase sales for the existing products through effective Amazon advertising and optimization. Previous successes demonstrate the potential for Amazon ranking and visibility for the business, making advertising an important area for attention and investment.
While the business requires investment and focused attention to return to its peak performance, its proven history of success with minimal management suggests high upside potential under more engaged ownership. The seller is seeking a cash offer and a quick close.
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Ian ran his first profitable business when he was 19, which ignited his passion for entrepreneurship and set the trajectory of his career. He later built and sold an Amazon business, before acquiring skills in affiliate and content marketing.
Ian has extensive experience in content and SEO. Combined with his background as an ecommerce entrepreneur, this skillset enables him to identify high-leverage growth opportunities and communicate value. Over the last several years, he’s written many top-ranking articles about buying and selling online businesses and has been instrumental in crafting Quiet Light’s content strategy. As an Advisor, Ian is passionate about helping owners accomplish their goals and experience the freedom that entrepreneurship provides.
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