Asking Price: $950,000 + Inventory

Established in 2014 and acquired by the current owners in 2019, this respected ecommerce brand specializes in patented ergonomic desk treadmills designed for comfortable, low-speed walking. Originally offering a broader range, the business shifted focus to desk treadmills due to customer demand and strong differentiation. Its unique, patented design has driven high customer loyalty.

In the last 12 months, revenue reached nearly $900K, primarily from direct-to-consumer sales (82%) and a growing wholesale network (18%). The flagship product’s high margins ensure substantial profitability, with minimal operational overhead. The owners currently spend only about 5 hours weekly on the business and are supported by outsourced operations, highlighting an efficient and passive structure.

Significant growth opportunities include introducing lower-priced models for mass-market platforms like Amazon, reviving previously profitable products like desk converters, boosting SEO and content marketing efforts, and expanding dealer and international market presence. Additionally, underutilized channels such as influencer marketing, YouTube ads, and targeted email marketing present straightforward avenues for further growth.

The sellers have chosen to sell the business due to their commitment to another venture. They are committed to ensuring a smooth transition, providing training, and transferring well-documented standard operating procedures. This represents an excellent opportunity for an individual or company prepared to invest modest time and capital into scaling an already successful and uniquely positioned brand in a fast-growing niche.