Asking Price: $1,800,000 + Inventory

Launched in 2017, this beautiful Home Decor brand specializes in pillow covers and inserts with expanding lines in bedding.

The company generates $2.76M annually through Shopify (90%), Amazon (9%), and wholesale channels (1%) with an ideal target market being women aged 18–35.

With a significant social media presence (196K Instagram and 43K Facebook followers) and influencer partnerships, the founders have focused on building their brand to be recognizable.

Most of the advertising spend is through Meta and is currently being run by one of the owners who is not a marketer. Google PPC saw some success but is not a focus currently. The business has 69K emails with open rates of around 40% and 14K SMS numbers (Attentive).

Amazon used to be a larger presence in the business, but in the last few years, 90% of revenue has shifted to Shopify. Someone with a strong Amazon background could see success again on that platform.

Growth opportunities include renewed marketing efforts (areas such as Meta and PPC are not their expertise), product expansion (recently launched duvets have seen significant success), a stronger focus on Amazon FBA, and wholesale expansion.

With a 3PL in Utah, the business operates with a strong remote team and has strong relationships with overseas manufacturers. The business has a team of 8–10 contractors and agencies so a new owner can walk into operations focusing on growth.

An ideal buyer needs to have a strong ecommerce or business operations background to be able to scale through marketing (paid, social, affiliates, influencers, etc.) and partnerships.

The current owners operate the business remotely and as a lifestyle venture, dedicating a combined 20–25 hours per week to its operations.

**This loan is partially SBA-financeable. See package for term sheets.

**As they are going into the busier season, they currently have ~$500K worth of inventory.