Asking Price: $2,750,000Sold

Launched in 2020, this profitable software business provides automated monitoring and enforcement of Minimum Advertised Price (MAP) policies across major online marketplaces.

Note: The MSRP (manufacturer’s suggested retail price) and MAP industries play pivotal roles in retail pricing strategies, focusing on how products are priced and advertised. These policies help maintain a balance between manufacturers, retailers, and consumers. The enforcement of MSRP and MAP is crucial for protecting brand identity and preventing price wars.

The two owners (brothers) have built highly effective and best-in-class software with a healthy revenue distribution and strong customer retention. This software can handle everything from small to enterprise-size clients without needing to add a large amount of new features.

The business has experienced 295% 3-year revenue growth without an emphasis on marketing. There are 77 paid accounts (11 subscriptions, 66 monthly) with a low monthly churn rate of 1.4%. The largest client represents only 12% of revenue. ARR is $758K with the trailing 12 months of SDE is $419k.

The current sales process is handled by one of the owners, who has no formal sales training, with most customers signing up within a month. A new owner could use their expertise to build the sales and onboarding process. Their pricing is significantly lower (3x–5x) than competitors’ while offering better software and experience.

Marketing consists of a small Google Ads budget ($3K–$4K/month), but the business mainly relies on upsells (clients needing a bigger package) and word-of-mouth/referrals.

Growth opportunities include a focus on marketing (paid and content), a direct outreach to agencies who use the software with their clients, building out a true sales process and team, and collaborative webinars and affiliates.

The owners work remotely, each allocating 30–35 hours per week. One is in the sales and customer support role and the other is in the developer role.