Asking Price: $500,000

Launched in 2021, this app is one of the leading sales CRM solutions for WhatsApp. The software helps sales teams create workflows, track conversations, ensure compliance, and improve productivity while selling via the popular communications platform.

Since its launch, the app has grown to 530+ customers and now has an annual recurring revenue (ARR) of $340K, up 24% YoY and growing strongly at 6%–10% per month. Venture-capital funded since inception, the app has seen significant investment and development and features impressive UX/UI (user experience/interface) and integration with HubSpot. The recent focus on business customers (>$1,000 average contract value [ACV]) has grown average revenue per account by 175%, from $20 to $55, and LTV is up 200% to $705. Almost all customers come in organically via the business’s best-in-class search engine marketing (SEM) content strategy, meaning new customers are contributing immediately and meaningfully to the bottom line.

From launch to Q4 2024, the business was heavily venture-funded and loss-making. In Q3 2024, the decision was made to scale back R&D, rationalize the team, and focus on the core business activities and profitability. Consequently, the app now runs with one in-house salesperson, an ops member, and an external development team. The owner spends roughly 1–1.5 hours per week on the business, checking reports and ensuring compliance, giving a new owner plenty of time to pursue significant growth opportunities in the business segment through optimizing SEM, outbound campaigns, and agency partnerships.

The reason for the sale is after three years, the investment team is aiming to recuperate some of the investment while the founder is looking to move on to new ventures. With a powerful, competitive app, a strong team, and month-over-month growth, they believe now is the time to hand the business over to a new owner who has the time and interest to build upon the successful platform they’ve created.