5-Year-Old Regional Travel Site | Top-Visited Area in the US | $87K SDE | Extensive SOPs

  • REVENUE

    $176,509

  • INCOME

    $87,447

  • MULTIPLE

    2.97x

Asking Price: $260,000

Reading Time: < 1 minute

Founded in November 2019, this beautiful travel site is a well-established virtual tour guide and content site focused on the Great Smoky Mountains region. The site has grown to become the go-to guide in the highly visited region, generating significant revenue through programmatic advertising, affiliate partnerships, and social media engagement.

This area is the most visited National Park in the US, with 13 million visitors annually.

The site attracts approximately 336,000 monthly pageviews and 298,000 monthly sessions, with a dedicated audience primarily consisting of travelers within a day’s drive of the Smokies. With most of the revenue from programmatic ads ($11K–$12K monthly with Raptive), there is some diversified revenue across Facebook creator bonuses ($3,000–$3,500 monthly) and affiliate partnerships.

Potential growth opportunities include:

— Direct advertising and sponsored articles for attractions
— A larger focus on the growing email list
— Facebook creator program
— Expanding cabin rental affiliate partnerships
— Expanding the content with video through YouTube and social media

The site currently receives up to $1,200 per sponsored feature yet has never actively pursued local business partnerships, representing a substantial opportunity for a hands-on owner to develop direct relationships with attractions, hotels, and tourism businesses in the area.

There are seasonal fluctuations with slow winter months (January–March) while the best-performing months are May–August, November, and December.

The business comes with comprehensive standard operating procedures (SOPs) and a reliable team of freelance content creators, making it an attractive turnkey opportunity in the Content space.

The owners are selling due to partnership dynamics, allowing a single owner to streamline operations and capitalize on multiple growth vectors while not splitting income three ways.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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