Asking Price: $230,000Sold

Founded in November 2019, this beautiful travel site is a well-established virtual tour guide and content site focused on the Great Smoky Mountains region. The site has grown to become the go-to guide in the highly visited region, generating significant revenue through programmatic advertising, affiliate partnerships, and social media engagement.

This area is the most visited national park in the US, with 13 million visitors annually.

The site attracts approximately 336,000 monthly pageviews and 298,000 monthly sessions, with a dedicated audience primarily consisting of travelers within a day’s drive. With most of the revenue from programmatic ads ($11K–$12K monthly with Raptive), there is some diversified revenue across Facebook creator bonuses ($3,000–$3,500 monthly) and affiliate partnerships.

The email list (12K) is growing quickly (from 10.5K to 12K in just February) through Facebook ad leads at about $0.30–$0.40 per lead, with ads helping offset this cost. Email pageviews and engagement are nearly double that of other traffic sources.

Potential growth opportunities include:

— Direct advertising and sponsored articles for attractions
— A larger focus on the growing email list
— Expanding cabin rental affiliate partnerships
— Expanding the content with video through YouTube and social media

The site receives up to $1,200 per sponsored feature yet has never actively pursued local business partnerships. A new owner can develop direct relationships with attractions, hotels, and tourism businesses.

There are seasonal fluctuations with slow winter months (January–March), while the best-performing months are May–August, November, and December.

The business comes with comprehensive standard operating procedures and a reliable team of freelance content creators, making it an attractive turnkey opportunity in the Content space.