Asking Price: $220,000Sold

This is an incredible opportunity to own a high-ranking authority site in the Photography niche.

Started in 2006, this photography authority site has been a go-to source for all photography and video needs through the latest news, insights, and inspiration. It has established relationships with major industry brands and advertisers.

Revenue is derived from three main channels: programmatic advertising (Raptive – 33%), sponsored content (27%), and direct advertising (27%). The trailing 12 months of revenue is $136K with SDE at $88K.

The site currently generates approximately 400K monthly pageviews with a domain rating (DR) of 76. A large site redesign was completed in early 2024 addressing Core Web Vitals that has led to a clear impact in increasing both traffic and revenue.

Instagram has 84K followers, Facebook has 89K followers, and YouTube has 21K subscribers and 3.7M lifetime views. There are 32K email subscribers.

Growth opportunities include launching more digital products to a large audience, launching physical products, email marketing, and focusing on affiliate and advertising partnerships.

The remote and highly experienced team (several team members have over five years of experience on the site) handles most content and operations. They publish 5–6 articles per day using comprehensive standard operating procedures (SOPs) and documentation. These systems allow the current owner to dedicate less than 1 day per week to operations.

This team and automation make this an attractive opportunity for a semi-passive investor or strategic buyer looking to expand in the Photography/Videography space.

The owner is selling due to personal opportunities that don’t allow for side projects.

*Being an expert in photography is not required but can help.