$166,489
$59,658
2.51x
Established in 2017, this print-on-demand footwear ecommerce business offers simple operations, minimal working capital requirements, and strong 73% gross margins. Despite zero optimization in recent years, PPC campaigns continue to deliver profitable sales, supported by a healthy $90.92 average order value (AOV) and a 20% repeat customer rate. The business’s operations are streamlined through an automated order processing system and two contractors who handle design and customer service.
The business’s revenue has declined over the past couple of years, but it appears to have stabilized in recent months. The current owner attributes this trend to his own decision to step back from the business for personal reasons (he currently only works ~2 hours per week). However, he believes there’s enormous potential for a more engaged owner to capitalize on several well-defined, untapped growth opportunities. These opportunities include optimizing ad campaigns that haven’t been touched in years, marketing to the business’s 17K email subscribers, reengaging existing corporate clients, launching ready-to-list products, expanding beyond footwear, and adding the full product catalog on Etsy.
With well-documented processes, automated systems, and established supplier relationships, this business offers both current stability and significant growth potential. This could be a great acquisition opportunity for a first-time buyer seeking a relatively simple business model or an experienced entrepreneur seeking to apply high-leverage growth strategies to scale the business.
The business you're looking at is no longer on the market. Sign up below to receive instant notifications about new listings directly to your inbox.
Ian ran his first profitable business when he was 19, which ignited his passion for entrepreneurship and set the trajectory of his career. He later built and sold an Amazon business, before acquiring skills in affiliate and content marketing.
Ian has extensive experience in content and SEO. Combined with his background as an ecommerce entrepreneur, this skillset enables him to identify high-leverage growth opportunities and communicate value. Over the last several years, he’s written many top-ranking articles about buying and selling online businesses and has been instrumental in crafting Quiet Light’s content strategy. As an Advisor, Ian is passionate about helping owners accomplish their goals and experience the freedom that entrepreneurship provides.
Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.
Revenue: $1,083,428
Income: $267,547
E-Commerce
Revenue: $1,640,888
Income: $1,305,162