Asking Price: $350,000

Launched in 2011, this SaaS business is one of the leading software applications in the Dental industry for helping practitioners store, share, and review patient records safely and securely. Its app saves dentists time and money managing X-rays, patient documents, and referrals, crucially ensuring all of their sharing and storage processes are HIPAA compliant.

Over the last decade, the app has grown to 325 customers across a range of dental practices, DCOs (dental care organizations), and major US universities. As one of the first to be cloud-based, it is simple to set up, easy to understand, and ultimately critical for its users, which has led to a very low churn of 0.7%–1.5% per month, an LTV (customer lifetime value) of $1,500–$2,000, and an average user lifetime of 5–6 years.

Currently the owner is running the app on the side with just 2–3 hours of weekly workload. With low maintenance and demand from users, it can remain a passive cash-flowing business for a new owner. Alternatively, consolidation in the Dental industry is presenting a major opportunity to target dental service organizations that can bring in dozens of potential new customers at once. Additionally, universities remain a large, relatively untapped source of new, high-value customers. With low scaling costs, there is a lot of opportunity for a buyer willing to invest more time and effort into marketing to take the business to the next level.

After 14 years with multiple other ventures and job roles in that time, the owner has decided now is the right time to hand over the reins to a buyer who can bring fresh passion and marketing drive to the app to propel it to greater heights and success.