Asking Price: $10,200,000 + Inventory

Launched in 2017, this business was created by seasoned Amazon ecosystem pros. After thorough research, the sellers discovered a very large market with a huge opportunity for improvement. At the time, most of the competition was selling a three-stage water filtration system. The sellers introduced a 10-stage, 15-stage, and eventually 20-stage filtration system that raised the bar for the entire Filtration industry. In fact, Better Homes and Gardens ranked their shower heads first for best shower filter in 2023. One of the founders has a background in chemistry, which allowed them to test and ensure that each filtration state is scientifically validated. In addition to the 20-stage filter, they offer filters that add various vitamins to the water.

With this business, a buyer is presented with the opportunity to acquire a thriving brand in a large niche and grow the business through expanded product offerings and more focus on subscription customers.

One exciting operational trend is the steady nature of the business month after month. It is rare to find a business without a busy season or a slow season.

Because the cartridges need to be replaced, the sellers believe that about 40%–50% of their sales each year come from repeat purchases. They believe in their product so much that they encourage customers to get a free water report through an easy form on their website.

The sellers recommend having a 3PL located on the West Coast, ideally in California. The business requires 30,000 sq. ft. of space to allow for shipping to Amazon FBA. They also recommend partnering with a 3PL that can handle FBM orders as this provides the best mix of options to manage business logistics. The products are sourced from a couple of suppliers in China.

The sellers have accomplished all their goals and would like to pass the business on to a new owner who can take it to new heights.