$36,643
$33,158
4.52x
Note about this listing: This small software application should be a quick and easy transaction for a buyer. Those with full cash and a quick closing will be prioritized.
Launched in 2017, this mature B2B SaaS business in the Site Analytics Management niche allows Shopify merchants to quickly install tags for conversion tracking and site analytics. There are currently 530 installs and over 150 active merchants. Over 1 million merchants use Shopify so the opportunity to grow the business is strong.
The business runs very passively. In fact, the seller has stated it will only take about one week for a new owner to learn and understand the business.
With this business, a buyer is presented with the opportunity to take over a passively operated Shopify software business and scale to higher earnings and users by investing time and energy.
The seller transitioned in the last year to a model where instead of taking a flat fee of $10 per account each month, they take a small percentage of every transaction. This transaction-based fee comes straight out of the Shopify fees that are billed to merchants. However, the seller believes that if your goal is higher revenues and profits, it might make the most sense to return to the $10-per-month plan. If 530 active installs were to be charged $10 per month, the business would nearly double overnight.
The seller has decided to sell the business to allow her to focus on other businesses in her portfolio and invest these funds into her new enterprise software tool.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.
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