11 Year Old Recipe Site w/High Domain Authority | YOY Earnings Growth | Low Workload & Easy Transfer
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REVENUE
$238,166
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INCOME
$218,729
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MULTIPLE
3.5x
Asking Price: $765,550Sold
Reading Time: 2 minutesLaunched in 2013, this family-friendly recipe site features easy weeknight meals with fresh flavors and simple ingredients. The target market is people, mostly women, looking for easy and approachable recipes.
With this business, a buyer has an opportunity to take a high domain authority site with more than 500 recipes and scale it to new heights through a combination of improved content and social media strategy.
All of the earnings come from programmatic ads through Raptive (formerly AdThrive). The RPMs (revenue per thousand impressions) for the site have continued to grow with very nice increases from 2023 to 2024. Raptive continues to manage the category well and has been the biggest contributor to the earnings being up 15% YoY. According to Ahrefs, the site’s DA is an impressive 66. The site also boasts 17,000 backlinks, with 3,300 of those coming from unique domains. The site has also been featured and mentioned in Better Homes and Gardens, by their brand partners, and on Allrecipes.com. The buzz has been strong over the years with a long list of sites linking to the content including countryliving.com, Yahoo!, Elle, Yummly, MSN, BuzzFeed, Parade, and local city magazines.
The seller uses 2–3 contractors to run the site. One is used for Pinterest management and the other two are used for recipe development and photography. This staff is likely to move over to a new owner if needed. Also, the seller knows exactly where to find competent creators who can help either replace existing staff or scale the amount of content.
The seller generally works 10–15 hours per week on the site, but there are also weeks where she will not put in any time at all due to other commitments. The seller has another career as an economist and is also a consultant in the Recipe niche. She has never worked in the business full time and would like to divest to focus more on those other opportunities.
We are looking for cash buyers for this opportunity.
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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