Asking Price: $8,000,000 + Inventory

Launched in 2020, this Amazon FBA private-label supplement brand specializes in manufacturing high-quality dietary supplements in a GMP-certified facility in China. In 2022, the business was selling approximately 10 units per day. Today, the business sells hundreds of units per day.

With this business, a buyer is presented with the opportunity to acquire a thriving and reputable health supplement brand at a significant discount to where the seller believes the value will be 12 months from now. The seller has the brand and reputation today to dominate his industry. He also has the exact playbook that will take this brand from $2M to $8M in revenue. This listing is being updated from its October 2024 launch. Since the listing’s launch a few months ago, he has already grown to $3.155M in revenue and over $1M in profit (with a 50% increase in just a few months on the top and bottom lines). In the fall of 2024, the listing launched at an $8M+ inventory price and a 10.24x multiple. We are marketing at the same price, but the multiple is down to 7.89x.

The brand’s Amazon reviews and ratings are off the charts. The products average 4.5 stars, and there are thousands of reviews in aggregate.

Today the brand boasts 11,000 Amazon subscribers, and that number grows every single day. The average order size per subscriber is $58.75, while a non-subscriber spends $36.86.

The supply chain for this business is extremely impressive. He has two overseas vendors from whom he orders product almost every day, and he generally carries $150,000 or less in inventory at any given time. Gummies take 30 days to arrive, liquids take 20 days, and softgels and capsules take 15 days. The product is sent directly from the overseas suppliers to Amazon FBA warehouses.

The seller has been running businesses for many years. He has watched many friends sell their businesses, which has inspired him to take some chips off the table and allow a new owner to come in and execute on the vision.