SBA Pre-Qualified: Amazon FBA Athletic Wear Business | 54,000 4.34-Star Reviews for Top 5 SKUs | $1.47M TTM SDE | 3.5x Multiple

  • REVENUE

    $8,177,313

  • INCOME

    $1,467,970

  • MULTIPLE

    3.5x

Asking Price: $5,135,000

Reading Time: < 1 minute

Created in 2017, this business, operating primarily on Amazon’s platform, has carved out a successful niche in the Athletic Apparel Ecommerce space. The company offers high-quality, low-cost basic athletic wear, including classic designs like plain t-shirts and simple polo shirts. This strategic positioning allows the company to compete effectively without directly challenging major brands’ premium offerings while catering to a diverse customer base seeking timeless, essential sportswear.

This business presents buyers with an opportunity for immediate profitability enhancement coupled with a product line that has long-term market resilience. The company is implementing a strategic repackaging initiative, set to commence by the end of Q4 2024, that’s projected to yield annual savings of ~$670K and create over ~$2M in immediate value for the new owner. This financial boost, combined with the company’s focus on evergreen athletic wear, aligns with growing consumer trends towards capsule wardrobes and sustainable fashion and positions the company for investment in sustained growth. Growth opportunities include creating a Shopify store for the main brand, reviving previously successful styles on Amazon, and updating Amazon listings to A+ Content.

The company’s mass appeal and market acceptance are evidenced by its significantly lower return rate of 13.5%–14.25% compared to the industry average of 20.8% for online apparel purchases (National Retail Federation, 2023). This lower return rate indicates strong product satisfaction and contributes to improved operational efficiency and profitability for the buyer. Additionally, the company is part of a dual-brand strategy that includes a second brand (~5% of TTM revenue) in the Pet Products market, offering diversification and multiple avenues for expansion under new ownership.

The owner is turning 60 and is ready to retire and travel with his wife, but he is excited to transition the business to a new owner.

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Meet Your Advisor

Chris Wozniak

Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.

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