12-Year-Old B2B SaaS | Low Workload | Predictable Revenue | 57-Month Average Customer Lifetime

  • REVENUE

    $95,028

  • INCOME

    $85,493

  • MULTIPLE

    5.5x

Asking Price: $470,000Sold

Reading Time: < 1 minute

Launched in 2012, this applicant tracking system (ATS) SaaS business has seen incredibly consistent revenue for 10+ years with no active marketing or outbound sales.

(An ATS helps employers track and manage new employee recruitment and training processes.)

The trailing 12 months revenue is $95K with $85K in SDE. There are over 200 B2B clients with either annual or month-to-month contracts. There has historically been very little customer support or onboarding needed for any clients (1–2 hours per month).

The business has over 200 clients that can be used to build out the initial marketing and growth plan.

The customer lifetime value (LTV) is $2,800 with an average customer lifetime of 57 months. The ideal customer is a small business with 10–100 employees and high employee turnover.

Due to its low software price, it’s a great small business software solution for tough economic times. The tech stack includes Microsoft .Net, C#, and a Microsoft SQL Server database.

A few growth opportunities include:
— Marketing and sales to franchise groups and other SMBs (small-to-medium-sized businesses)
— Partnerships and affiliates with franchises and other SMB groups
— Introducing pricing tiers and packages
— Paid advertising

The owner and founder is a developer and wrote the code himself. He works about 1–2 hours per month on basic customer support.

This business is primed for growth (including niche markets) and ready for a sales and marketing expert (or team) to take it to the next level.

**Note – This business has partial SBA funding available. Please see the term sheet in the package.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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