Asking Price: $280,000 + Inventory

Launched in 2014, the business is one of the leading Amazon brands for baby products, specializing in the sale of high-end mattress protectors, organic cotton swaddles, sleep sacks, and crib sheets—all originally designed for the owner’s own family.

With a focus on high quality and design from the outset, the products have amassed hugely positive reviews on Amazon, with 5,000+ across the catalog and a 4.8-star rating on its best-selling item.

The business has performed well over the last 12 months, although there have been challenges, as the owner has pulled much of the available cash flow for use in other ventures. There is a significant opportunity ($100K+) for a new owner to grow the business just by investing in inventory on products that are repeatedly selling out and winning items that are still out of stock. There are logistical optimizations, too, as well as potential listing improvements available.

A new owner could also take strong advantage of customer demand to expand the brand’s top SKU with size and pack variants as well as look at launching a new backpack SKU and consider other Amazon marketplaces. As the owner spends only 2–4 hours per week on the business, there is a lot of upside for a beginner or seasoned operator to build on the last decade of work.

Now in its tenth year, and with their children having outgrown all of the SKUs, the owners are looking to sell to fund their other business ventures and move on to the next stage of their lives.