Asking Price: $10,510,000 + Inventory

This fast-growing skincare brand has built a cult-like following through unique natural products focused on hyperpigmentation and dry, dull, and sensitive skin. With product-market fit and numerous large growth opportunities, this brand is poised for continued growth.

In 2022, revenue was $2.1M; it jumped to $10.8M in 2023 and $13.8M in TTM revenue. The website in the last 12 months has had 18M pageviews and 3.7M visitors.

This brand owns proprietary formulas that are effective and loved by over 400K customers. The majority of the products are manufactured in the US and have high gross margins.

Eighty percent of sales come through their website, about 15% come through Amazon, and the rest come through their TikTok and Instagram shops. With 11K product reviews across selling channels, customers love their products.

About 77% of their 2024 marketing budget has been spent on Facebook/Instagram ads directing people to their website (90% of their website traffic is through paid advertising).

Their Amazon advertising boasts a total advertising cost of sales (TACOS) of 13% in the last 12 months. There is a 500K-subscriber email list, with emails going out 4–5x per week.

A brand subscription program for store credit launched in July 2024. Customers can pay $14.99 per month, which is then converted into store credit.

Growth opportunities include:

– Expanding internationally
– Developing a retention focus with a new membership program
– Pursuing Amazon growth (some best-sellers are not on Amazon yet)
– Expanding the product line with haircare and skincare products
– Expanding into retail brick-and-mortar
– Enlarging the customer demographic

With the fast growth, there were numerous product stockouts and an estimated $600K+ in lost revenue in the first half of 2024.

This business can be run from anywhere in the world with a remote team of 11 contractors. This world-class team works on everything from customer support to A/B testing ads.