Asking Price: $260,000

This portfolio of three sites provides inspiration and a marketplace for renovated RVs. The business caters to RV enthusiasts interested in renovations, design ideas, and purchasing refurbished RVs.

The under-optimized marketplace fills a unique niche in RV sales, offering significant growth potential. Traditional online RV dealers often struggle to value renovated RVs accurately, but this marketplace enables sellers to showcase their renovated RVs to a targeted audience that appreciates their worth. Despite a lack of attention, listings have increased fourfold under the seller’s ownership.

Revenue streams are well-diversified across display advertising (64.5%), affiliate marketing (20%), marketplace listings (14%), and sponsorships (1.5%). The portfolio includes a thriving Facebook group with over 100,000 members, growing by 100+ daily during peak season, and a rapidly growing email list of 20,000 subscribers with a robust 47% open rate on biweekly emails. Pinterest now accounts for 66% of inbound traffic, surpassing Google.

The business is owned by a husband-and-wife team who travel frequently. The wife manages operations and often steals away at nap times to tend to the business. Operations are well-established, with 15 freelance writers providing content and a virtual assistant managing the marketplace. All contractors are expected to transition with an acquisition.

Key growth opportunities include converting the marketplace to a commission-based model and experimenting with listing prices for additional revenue. Further income can be generated through sponsored content and digital events, leveraging the strong RV enthusiast community.

Recent performance has declined due to reduced owner involvement as she balances the life of a busy mom, frequent travel, and the impact of Google’s helpful content updates. This presents an opportunity for a hands-on buyer to implement growth strategies and capitalize on the growing demand in this niche market.