Asking Price: $640,000Sold

Launched in 2019, this leading direct-to-customer (DTC) wine brand sells premium single-serve California wines online. This brand is a portfolio business in a much larger holding company. The holding company has been selling off smaller assets in the portfolio. They picked up the business to perform a turnaround, which is now complete. Additionally, the brand’s revenue—just above $1 million annually—is simply too small to focus on when they have other brands bringing in 20x the revenue.

There is about $450,000 of inventory on hand. The inventory includes both finished goods ready to ship and empty bottles ready to be filled. The single-serve bottle has a design patent.

With this business, a buyer has the opportunity to acquire a company with an established brand, a unique bottle, and a loyal customer base. With this foundation in place, the business is poised to scale to new heights.

Selling wine online comes with a significant amount of regulation. Different states have different regulations for shipping wine to consumers. The business uses a third-party vendor for compliance and during the checkout process. This third party will collect and remit all taxes as well. The buyer of this business will need to use this same vendor going forward.

This business has a very strong subscription business. As of June 2024, there are 474 active subscriptions that generate nearly $50,000 per month in sales, accounting for nearly half of the brand’s total monthly revenue.

The brand is too small relative to the other brands in the holding company’s portfolio. The seller spends 0 hours per week on it, and his staff spends about 15 minutes per day on customer service. A new owner who comes in and spends more time planning for future growth and testing new initiatives has a tremendous opportunity to scale this business.