Asking Price: $2,730,000Sold

Launched in 2019, this software business offers a popular premium WordPress plugin and Shopify app that helps improve website SEO.

Of the total users, 95.9% pay an annual recurring subscription for the WordPress plugin version of the software, with the remaining 4.1% paying monthly for the Shopify version.

This business does not require a technical buyer, as one full-time developer handles everything. He splits his time 60/40 between new feature development and bug fixes or customer support issues. A team of three customer support representatives handles roughly 10 customer support tickets daily, with the owner stepping in on rare occasions. Previously, a full-time growth marketer was also on the team, but he left in March 2024.

One key benefit for the buyer pertains to the growth marketer who left. This person completed a lot of valuable one-time work early on in their role, but as time went on, there wasn’t as much for them to do, and they were being overpaid relative to the 10–15 hours of work being accomplished each week. In the P&L over the trailing 12 months, $95,520 worth of wages are tied to this individual, and those wages are all left as expenses in the business. So, the company is more profitable than the numbers indicate, especially if a new owner is interested in taking on the tasks of this growth marketer.

The owner is a very successful web entrepreneur with multiple exits over the last 13 years. They have focused primarily on optimizing for lifestyle with this business, which is great for buyers looking to acquire a company without needing to grind out 40-plus-hour workweeks. The owner only works 5 hours per week, and a new owner could work similar hours while hiring a part-time contractor to manage the former growth marketer’s tasks. Or they could take over the role for themselves and still only average 15–20 hours of work per week.

This business is already pre-qualified for SBA buyers, and we’re also open to that path.