Asking Price: $11,750,000

Simplified IT Products presents a turnkey ecommerce opportunity in the consumer products market, with a well-defined yet under-marketed customer avatar and streamlined operations primed for a marketing-savvy buyer to scale rapidly. Established in 2008, the company offers user-friendly ‘problem/solution’ products targeting non-tech-savvy consumers, primarily women aged 45+.

The company’s flagship products, Picture Keeper and Ultimate Backup, have gained significant traction through long-standing partnerships with third party platforms, which has produced highly diversified revenue channels. A standout example is their recent partnership with ABC’s “Steals and Deals” segment, which generated over $450K, $600K and $700K in one-day sales from each of three summer events – two on Good Morning America and another on The View, with 4 more segments scheduled during the 2024 holiday season.

As part of this ABC partnership, the business receives the email addresses of these customers, which represent their perfect customer avatar and are typically repeat, serial buyers. These buyers, and their +900,000 customer emails, are the perfect audience to market new products to. Their in-house R&D and software development capabilities provide a solid foundation for ongoing product development and innovation, which represents a key growth area. Other significant growth opportunities include digital marketing (as represented by only X% allocated to digital marketing in the TTM), and international expansion.

Financially, the business has shown robust performance with a consistent 9% annual growth rate. Despite emerging tech solutions, the company’s core audience values its products’ simplicity and reliability, yet Simplified IT Products continually updates its technology to maintain relevance and ensure customer loyalty.

With its established market position, loyal customer base, and multiple expansion paths, Simplified IT Products offers a unique opportunity to acquire a profitable, growth-oriented business in the consumer products market. Its well-organized operations and efficient scalability make it an ideal acquisition target.