Asking Price: $225,000

Launched in 2020, this business sells clean skincare products with the highest ingredient standards.

It was incubated as a stand-alone brand within a larger ecommerce marketplace and has been operated independently from the start. It did not fit into their larger marketplace strategy.

Millions have been spent on professional branding, a world-class website, high-quality photography, and product formulation and manufacturing.

The business has had dedicated articles and mentions in publications such as Cosmopolitan, InStyle, People, Good Housekeeping, Rolling Stone, Allure, Marie Claire, and more.

The brand has created proprietary formulas with printed active ingredients for product transparency, which is rare in the industry. With over 7K verified reviews and a high repeat order rate, it’s clear that customers love the transparency of the products. There are over 64K email subscribers.

This business could thrive under a few different types of owners:

– A dedicated solopreneur who owns and operates the business full time.
– A beauty influencer with a large social following who wants to expand into ecommerce with their own turnkey beauty brand.
– A multi-brand beauty or skincare holding company that is looking to expand.

Growth opportunities include focusing on Amazon (10% of sales and growing) through better and more expansive advertising, TikTok Shop and other social channels, and affiliate and influencer channels.

Revenue has declined since 2021. The current focus is on profitability; as a result, ads have dropped from 43% of revenue in 2021 to 19% of revenue in the trailing 12 months.

The brand is currently being run by an intern (20 hours per week) who runs marketing activities and a general manager who spends 20–30 hours per week on strategy, customer service, and operations.

**The price of $225k includes ~$200k of inventory with expiration dates through 2025 and 2026. See package for additional details.

IMPORTANT NOTE: See the Business Summary for details about an making offer on this listing.