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Started in the 1990s, this business is a leading worldwide brand, manufacturer, and distributor of no-tools window shades, having invented the category with its first design. Three decades on, it holds market-leading positions online (Amazon, Walmart) and across 21K+ retail sites throughout North America (incl. Home Depot, Lowe’s, and Family Dollar).

Since its initial launch, the company has expanded into multiple ranges and products within the category, offering a diverse range of clipped and cordless window shades suited for budget consumers, right up to upmarket, in-home installations. This has helped it to become a well-recognized name in the industry and across multiple demographics.

The company is unique as the only major player with US-based production, enabling it to service the major big-box retailers faster and more reliably than competitors and leading to a sizeable competitive advantage. It has also achieved this through its unique, proprietary machinery that outputs 3-1 vs conventional methods. Additionally, the company is a 1P Vendor Partner on Amazon, which has helped it grow a category-leading position on the world’s largest ecommerce platform.

In 2025, the company will launch into the motorized shade category, which it estimates will add $1M–$1.8M in revenue. Increased investment on Amazon to double-down on its positions is forecast to add another $3M–$4M annually over the next three years. Also, a deeper rollout into Walmart, along with Costco and BJs, could add $2M–$3M of annual revenue. On the cost side, there is a well-developed opportunity to near-shore production, maintaining its current logistical advantage but flowing an additional $700K to EBITDA annually.

After 30 years, most shareholders are up to or already in retirement and eager to see the company go to the next level with a passionate new owner. The management team, at the company for over 20 years now, is keen to stay on to execute the growth plans ahead.