Asking Price: $85,000 + Inventory

Established in 2008, this business sells natural stress-relief candies with a patented formulation containing a plant known for its calming properties. The plant extract aids in reducing anxiety, improving sleep quality, alleviating pain, increasing cognitive function, and boosting mood.

Sales are primarily through Amazon; 85% of revenue comes from Amazon US, and the remaining 15% comes through the Shopify website (including wholesale). Revenue is diversified across three flavors. Demand for this candy is rising globally; according to IMARC Group, the industry’s global market size reached $1.4B in 2023 and is expected to reach $4.9B by 2032, exhibiting a compound annual growth rate (CAGR) of 14.85% from 2024 to 2032.

One of the key benefits of this business is its unique product offering. The company holds several trademarks and a patent on the unique formulation, giving it a strong position in this niche market. Customers rave about the taste, and the brand has a loyal following with 23% of sales coming from repeat customers. The products have over 1,200 reviews, averaging 4.1 stars.

Growth opportunities include increased social media marketing, particularly on platforms like TikTok, Instagram, and Facebook. Another opportunity is international expansion. There’s also room for growth in wholesale channels such as bars and retail stores.

The business is currently experiencing increased manufacturing costs, which could be offset by growth in sales or simply reconfiguring packaging options to improve margins. The owner is focused on other endeavors and has been neglecting this business. The unique product offering, strong intellectual property protection, and growth potential in social media and new markets present compelling opportunities for a potential buyer willing to invest in expanding the brand’s reach and education efforts. This simple business model has ample opportunities in a growing industry.