Asking Price: $2,125,000Sold

Launched in 2016, this business is the market-leading provider of an innovative food-preparation device that enjoys a category-leading position thanks to its unique, patented design—a design with the highest reviews, customer ratings, and overall market share.

Started by two passionate vegetarians, the product—patented in the US, CA, Europe, and the UK—features a unique food-pressing technique that surpasses all of its rivals in quality, time effectiveness, and user experience. Its design has proven uniquely hard to beat, contributing to its strong market position and profitability (30% SDE margin).

Over the TTM, revenue has grown substantially, up 38%, while SDE has grown 60%. The business continues to benefit from the vegan market’s exponential growth from niche to mainstream over the last 10 years. Looking forward, the global plant-based food market is expected to reach $77.8B in 2025 and by 2030 is forecast to more than double again (Statista).

In terms of growth, there are major opportunities off-Amazon, in particular on TikTok Shop where a large, vegetarian audience and 70M+ relevant content reels exist. Equally, India, the world’s largest market of vegetarians, is a huge untapped opportunity along with Facebook/Instagram. The business would well suit a buyer with off-Amazon marketing competencies as well as one looking to own a strong, well-defended market leader.

Internally, the business is well set up with local storage in each major territory, giving significant supply chain agility and negating the cost-pressure effects of Amazon’s new placement fees. In terms of time, the two owners work a combined 40 hours per week, although they admit that with a bookkeeper and virtual assistant, this would drop substantially. As their children have grown older, they are now looking to enjoy time off together and pass the business on to a passionate new owner who can take it to the next level.