Asking Price: $480,000Sold

Note about this listing: This Amazon FBA business was sold in 2020. Due to a default by the acquirer, the original owners were able to recover the store. We are seeking cash buyers for the purchase and inventory. We will consider buyers on a first-come-first-serve basis. Cash offers with quick closing time frames are highly recommended.

Launched in 2014, this business is a first-of-its-kind product that tells customers when to reapply sunscreen. This is a consumable product. One sticker is used for one day. The sticker has a color-changing sensor that tells customers when to reapply sunscreen. Customers need to rebuy when they run out. The product has a utility patent around the world, giving it the “holy grail” of product protection on Amazon or any other desired sales channel. The product has been through clinical trials and the main claims (which are supported) include 1)the product tells users when their sunscreen is no longer protecting them and 2)the product works in both wet (water) and dry conditions. In internal tests, usage of the product resulted in 2x increased sunscreen usage.

We have based the low multiple price on the TTM results. The TTM results are based on the reports directly from Amazon so nothing has been determined by the sellers outside of the COGS (cost of goods sold) data. There is about $175,000 worth of inventory on hand. That inventory could support 2–3 years’ worth of sales at current trends. The product is mostly sold in the US (91%) and the manufacturing is done in the US.

There is some level of lifting needed to create more of the product. However, the sellers developed the product and are willing to assist the new owner in securing the necessary partners for production going forward. The product is not complicated to manufacture.

Ultimately, the sellers are builders. They have operated the business well when at the helm, but they would prefer to return to their strengths, which are building technology to tackle new problems.