Asking Price: $227,999Sold

Launched in 2010, this food blog has over 1,800 pieces of content focused on family-friendly recipes, nutrition tips, and meal planning.

The WordPress blog has had over 2,300,000 sessions in the trailing 12 months with the top traffic channels being organic search, direct, social, and referral traffic. Nearly 70% of the income comes from on-site ad earnings, 22% comes from subscription sales on the Prepear platform, 5.4% comes from affiliate earnings, and 3.5% comes from advertising commissions from Facebook traffic.

The owner works 15–20 hours per week on the business along with the help of two contractors. One contractor creates content, participates in recipe testing and photo/video shoots, schedules posts on social media channels, uploads videos, and helps with the digital meal plan product. The other contractor creates content, as well, but also helps with design work and new digital product creation and manages affiliate marketing responsibilities. A new owner could step right into this well-established food blog, take over managing the existing contractors, and continue to grow the business.

The owner was diagnosed with cancer at the end of 2022 and her health and priorities changed due to that significant life event. At this time, she would love to sell to someone who can build upon the strong foundation that has already been laid over the last 14+ years.

New Price Update: We were under an LOI (letter of intent) with another buyer who failed to close the deal. After that deal fell through, we took this business back to the market and decided to make a large price reduction to attract an all-cash buyer looking to acquire this asset quickly at a low multiple.