Asking Price: Not Disclosed

Founded in 2017, this B2B SaaS empowers teams to boost customer loyalty and drive growth through personalized video messaging and testimonials. Despite recent challenges, the business boasts a robust foundation with $61K MRR (monthly recurring revenue) from 1,400 customers, $44 ARPU (average revenue per user), $1,100 LTV (customer lifetime value), and a monthly churn of ~5%.

The founders attribute the recent decline to macroeconomic pressures on their SMB (small-to-medium-sized business) customer base, a need for increased automation, and customers naturally outgrowing the platform. However, they believe these issues can be resolved by offering a broader freemium model, targeting established ecommerce and education customers, and expanding the product.

With a lean, eight-person team, the company ensures efficient operations, allowing a new owner to focus on growth from day one. Exciting opportunities await, such as leveraging the beloved brand, expanding upmarket, enhancing ecommerce features, pursuing new integrations, implementing usage-based pricing, and developing a comprehensive customer-experience suite.

The ideal buyer has expertise in marketing and go-to-market strategies within the company’s target verticals. They will be well-positioned to capitalize on the business’s strong foundation and untapped potential.

The founders have poured their hearts into growing the business but recognize that fresh leadership and resources are crucial to overcoming current challenges and reaching new heights. They are committed to a seamless transition and are confident that the right buyer, armed with a clear vision and the ability to execute, can reignite growth and propel the company to unprecedented success.