Asking Price: $275,000 + Inventory

Established in 2004, the company is a leading online retailer of knives and related accessories.

The business boasts a loyal customer base, with 150K email subscribers, a 22% repeat customer rate, a healthy ~$90 average order value, an impressive 4.5-star average rating from 2,100 reviews, and a low 2.5% return rate.

Since its 2022 acquisition, the company’s current owners have successfully streamlined operations by transitioning from drop-shipping to in-house inventory management. This strategic move has resulted in faster shipping and an improved customer experience.

The business carries approximately 1,100 SKUs from around 10 US-based vendors. Top-selling products include personalized knives, assisted-opening knives, and throwing knife sets.

Although impacted by Google’s Helpful Content Update, the company has a strong foundation and is primed for a resurgence. Key growth opportunities include optimizing marketing strategies, introducing private-label products, expanding to Amazon, diversifying the product catalog, and resolving SEO challenges.

A small team currently manages the company’s operations, marketing, development, and finance, with owners spending minimal time on day-to-day tasks. However, a full-time owner and a part-time operations support staff could effectively run the business.

The company presents an excellent opportunity for a motivated buyer to acquire a well-established ecommerce business with a respected brand and multiple promising growth avenues. With some focused effort to address SEO and expand marketing and product offerings, the business is poised for solid growth in the coming years.