Asking Price: $169,000 + Inventory

Established in 2017 by a husband-and-wife team who are both US Air Force Veterans and lifelong cat lovers, this pet brand has tremendous potential for the right buyer. Designed out of necessity, the company’s patented flagship product significantly improves the quality of life for cats and their owners. While the business has been growing fairly consistently over the last eight years, the owners’ divorce has caused it to decline more recently and is also forcing the sale of the company.

In the trailing 12 months, the business generated $335K in sales with a gross profit of $83K. Although this is down from 2023, it’s unfortunately easy to understand why. While the owners are currently putting in around 12 hours per week on the business, a new owner who is less distracted and has some vision should be able to take advantage of the numerous opportunities the brand presents. Whether through product or channel expansion or more straightforward things like better inventory control and increasing ad spending from the current level of just 5.6% of revenue, there are numerous readily achievable opportunities.

The main product, which is covered by a utility patent and made in the USA, is a proven winner with an average Amazon rating of over 4.5 stars on over 1,225 reviews. Many owners love the fact that the product pays for itself within the first month of use. Others have commented that they can now do in less than five minutes what used to take them up to 20 minutes.

The business is currently run out of a home office and a small warehouse to stage inventory. They utilize Amazon for all their fulfillment needs. The owners want to find a buyer who will be a good steward of the brand and are happy to help transition the business. With the standard operating procedures (SOPs) they’ve created, they believe it would only take at most a few weeks for a buyer to learn the business.