Asking Price: $695,000

This business is your chance to literally save lives. Launched as a free safety tool in 2013 before transitioning to a paid model in 2022, this mobile app protects runners, cyclists, hikers, and trail riders. Roughly 6,500 paying subscribers rely on three core features: real-time location-sharing with trusted contacts, a utility-patented accident-detection alert when users stop moving unexpectedly, and a one-tap SOS button for instant help. Users value these features, giving the app impressive ratings (4.8 stars in Apple’s App Store, 4.7 on Google Play), making it a trusted companion for peace of mind anywhere.

Financially, over the trailing 12 months, the business generated $215K in revenue and $149K in SDE, with a low monthly churn rate of about 2.5%. Marketing has been minimal, with just a small test campaign of a few thousand dollars. Nearly all sales come from organic and word-of-mouth traffic. Operations are lean, with owners spending less than 10 hours monthly running the business. Support averages only six emails weekly, offering reliable cash flow without significant time investment.

Defensibility is built in: a utility patent protects the accident-sensing logic, and a registered trademark secures the product’s identity. The modern Flutter/Firebase stack follows clean architectural patterns, allowing any competent mobile app developer to extend features without major rewrites.

The current owners specialize in physical-product ecommerce and admit mobile apps aren’t their expertise, hence the sale. For a buyer with mobile-app experience, the upside is clear and the opportunity significant. App Store optimization, streamlined onboarding, retention campaigns, influencer partnerships, smartwatch integration, gamification, and basic price testing all represent near-term opportunities. Implementing these strategies on an app that not only saves lives but also delivers predictable recurring revenue creates a scalable asset ready for growth.