Quick Sale: Custom Coloring Pencil Sets | $175K Rev | Custom Machine | USA Supply Chain

  • REVENUE

    $175,690

  • INCOME

    $2,219

  • MULTIPLE

    29.29x

Asking Price: $65,000

Reading Time: 2 minutes

This business is listed for the cost of equipment and inventory. The current owners purchased it with an SBA loan. All proceeds will go toward paying down the SBA note, and the seller’s lending bank has agreed to allow the assets to transfer unencumbered to the new buyer. This listing represents an excellent opportunity to purchase a business with a huge upside at the value of the custom stamping machine ($50K) and inventory ($15K).

This business sells custom pencil sets and coloring pages with themes inspired by famous artists and pop culture. The primary sales channels are Amazon and Shopify. The current owners purchased the business using an SBA loan from the founder in 2021 with the plan to run the business passively. The debt service has limited investment in new products and marketing growth initiatives. Both owners also own and operate larger businesses.

The business generated $175K in TTM revenue and $95K in gross profit, but it is breakeven because the owners have been unable to focus on growth due to large debt payments.

There are countless ways to improve the business. Those with Amazon marketing expertise can optimize advertising and listing pages. Those with wholesale experience can increase exposure on Faire and create outbound sales flows to gift shops and customized products for corporate gifts, events, and weddings. Those with supply chain experience can significantly reduce the cost of goods sold. A new owner willing to take on the 15 hours per week of producing and packaging the products would add over $20K to the bottom line based on TTM payroll expenses.

The current owners are eager to move on from this business and have done an excellent job in the client interview detailing the challenges they’ve encountered and the opportunities that remain with this business. As a potential buyer, we encourage you to review all the materials before reaching out. The owners will prioritize those able to bring the most cash to close and close quickly.

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Meet Your Advisor

Chris Duty

Chris has always been an entrepreneur at heart. His first internet start-up was at age 15, reselling electronics on Ebay, where, as an early adopter, he had a 4 digit password until Ebay forced him to update in 2015. He has helped start various online businesses, including an SEO agency, online real-estate brokerage, and flash sale website before entering the VC-backed high-growth start-up world. There, Chris honed his skills in mobile product management at RetailMeNot (IPO 2013) before moving on to leadership and executive roles at Mobile Travel Technologies in London (Sold to Travelport in 2015) and Student.com in Shanghai, China. He was also a founding member of the first Amazon aggregator, 101 Commerce.

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