Asking Price: $37,000Sold

This direct-to-consumer nonalcoholic wine company founded in 2020 is known for award-winning, authentic flavors. They offer four SKUs that closely mimic traditional alcoholic wines in taste, providing drinkers with the tradition and experience of sharing a nice bottle of wine without the effects of alcohol.

The business benefits from strong organic traffic, and one of the most valuable attributes of this business is the community built around nonalcoholic wine. The sale includes an engaged email list of over 13K subscribers, who are only being emailed 1–2 campaigns per month, as well as an active private Facebook group with over 4K members.

Seventy-five percent of sales come from Shopify and 20% come from Amazon, along with a small percentage from wholesale channels. The business has seen 195% revenue growth in the past 12 months. However, the owner has struggled with profitability due to a combination of low gross margins, operational inefficiencies, and the founders’ lack of beverage industry experience.

The owner believes the largest potential lies in wholesale with grocery and liquor retailers, as that would improve margins (the high shipping cost of glass wine bottles has made smaller orders unprofitable). There’s also an opportunity to add new products and create bigger bundles at higher margins. Amazon is one of the fastest-growing and most profitable sales channels currently, despite little effort to optimize this channel and poor review management. Finally, there could be ways to decrease shipping costs with creative packaging options.

The current owner works 15 hours per week and will train the buyer in all aspects of the business. Shopify and wholesale order fulfillment would need to be transitioned to a 3PL or buyer’s warehouse, and the owner has already quoted this out at a similar cost to their current warehouse operations. Peak season is starting soon—don’t miss this turnaround opportunity with a great foundation in a growing industry.