12-Year-Old Food Blog with 1,500 Posts and Large Social Media Presence

  • REVENUE

    $78,108

  • INCOME

    $72,804

  • MULTIPLE

    3.78x

Asking Price: $275,000Sold

Reading Time: < 1 minute

Started in 2011, this well-established WordPress food and recipe blog has over 1,500 high-quality posts primarily focused on baking and desserts.

The blog ranks for 72.2K keywords and has received over 2M pageviews in the last 12 months, mostly coming from organic search.

The site boasts over 96.7K backlinks, including links from HuffPost, Business Insider, Good Housekeeping, LifeHack, and many more.

The business comes with a Pinterest account with 274.3K followers, a Facebook account with 228K followers, an Instagram account with 19.9K followers, a Twitter account with 7,765 followers, and 5,000 email subscribers.

The current owner bought the business in 2021 and made SEO updates that improved rankings and revenues. He is selling the business because of differences with his partner and a desire to focus on opportunities beyond content.

This business has sold :-(

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Meet Your Advisor

Jon Hainstock

Jon Hainstock

Jon is an entrepreneur who built, grew, and exited his software business, ZoomShift, for a life-changing amount of money.

As a consultant, Jon has worked with Costco, Hubspot, Moz, EatStreet, Gener8tor, and many more incredible organizations.

His mission is to help founders build wonderful internet businesses and exit on their terms.

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