4-Yr-Old Diaper Bag eCommerce Brand | $38K SDE | 2.3x Multiple

  • REVENUE

    $220,885

  • INCOME

    $38,094

  • MULTIPLE

    2.28x

Asking Price: $87,000Sold

Reading Time: < 1 minute

Launched in 2019, this business sells beautifully designed canvas and vegan leather bags to mothers for every need, including diaper bags, everyday bags, weekenders, and packing pouches. The founders are marketing experts with a background in building large brands; this was their ecommerce business.

In the trailing 12 months, revenue is $220K and SDE is $38K. In 2022, 36% of annual revenue occurred in Q4, which presents ideal timing for a new owner.

The business has beautiful products that have been mentioned in top publications such as Katie’s Shop (Katie Couric), Babylist, Motherly, TheBump, and What to Expect. They have also collaborated with other influencers and affiliate partnerships.

The top parent SKU accounts for 44% of revenue while the next two best-selling parent SKUs account for a combined 38% of revenue. The top best-sellers are not tied to fast fashion and have consistently seen revenue growth year over year. The average order value is $108.

Growth opportunities include launching on Amazon and Faire, fine-tuning digital advertising (in-house ad management), and expanding retail partnerships (they currently have one retail partner). In 2023, Shopify store sessions are up 22% from the prior period. Their email list contains 10K email addresses and has a 50% open rate.

The current sales are seller-fulfilled. There is $49K worth of inventory, which equates to 10–12 pallets of warehouse space. One of the partners works ~25 hours per week.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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