Asking Price: $750,000

Established in 2011, this profitable collection of Shopify apps helps store owners optimize their stores for SEO and improve their site speed.

The SEO app has 2,560 reviews with a 4.7-star average rating, and the site speed app has 87 reviews with a 4.1-star average rating.

The business has $38.9K in monthly recurring revenue from 1,550 customers, ~$600 in customer lifetime value, and 4.8% in revenue churn.

Acquired in 2020, the owners are divesting these apps to concentrate their resources on larger opportunities.

Historically, the business has seen a mix of software and service revenue. The service side of the business helped increase revenues by implementing the changes recommended by the apps.

The owners recently stopped offering services as theme updates are not in their core competencies and were seen as distracting from software development.

As a result, revenue from these services has declined, but the software customers remain active, and they continue to get monthly sign-ups with very little advertising.

The business can grow by reactivating services, advertising on Shopify, and partnering with theme builders to incorporate these apps from the start.

The apps use the proven Ruby on Rails and React frameworks and have well-documented code, and the existing customer service rep is willing to stay on with the new owner.