Asking Price: $1,260,000

Created in October 2017, this SaaS lead-nurturing platform is tailored to help real estate and mortgage professionals fill their sales pipeline with qualified leads through a series of pre-built follow-up sequences and templates. The interaction experience includes text, voicemail drops, email, and video messaging and is incredibly effective because the automation component is unrecognizable by leads and contacts. The efficacy is demonstrated by their average client saving 19.7 hours per month and achieving a 28%–55% response rate, depending on the campaign type.

First-to-market advantage has allowed the company to create a defensible niche as a trusted middleware SaaS solution that complements and integrates seamlessly with popular industry CRM (customer relationship management) systems like Follow Up Boss, Zillow, and Velocify. The company has ~320 subscribers with an average lifetime value of ~$3,700, with 63% of current subscriptions being monthly and 31% being annual. The company offers three subscription plans and has a monthly recurring revenue averaging ~$70,000 and a highly profitable TTM net margin of 59%.

Though the company has spent virtually zero dollars on advertising in the TTM, revenue is stable. Growth opportunities are massive and include 1) adding a salesperson, 2) running weekly “tips/tricks/tactics” webinars on how to convert leads, 3) creating an affiliate program where strategic coaches, agents, and existing customers can load content onto the platform, 4) establishing strategic partnerships with other platforms that don’t have their kind of engagement built in, and 5) repurposing the software/branding to serve other industries such as insurance, finance, automotive, and home service—wherever money is spent generating leads online.

The two owners have spent a lot of time and money creating, running, and optimizing this company and are ready to move on to unrelated ventures. They believe the right buyer can scale this business immediately.