Asking Price: $545,000Sold

Started in 2008, this birdhouse ecommerce business has thousands of happy customers and about 40% net margins. The owner built this business with love and has given her heart and soul to it.

In the trailing 12 months, revenue is $413K and SDE is $171K. Although they have thousands of happy customers, user-generated content has not been highlighted on the website—a clear opportunity for a new owner for increased social proof and higher conversion rates. The unique products could lead to a large social media presence and virality.

Growth opportunities include increasing paid marketing (they are currently only spending $60–$100 per month on Google PPC), reactivating Amazon listings, shopping cart abandonment emails, email marketing, a social media presence, and launching their own branded line of products.

This business does not use a 3PL currently and products are fulfilled from the seller’s home. Of the current 950 SKUs, there is a large quantity of inventory that could be drop-shipped from suppliers if a new owner wanted.

For the past 15 years, the owner, who has a passion for the outdoors, has put her whole life into this business. She works 20–25 hours per week, with the bulk of the hours tied to fulfilling orders.

**This business is SBA financeable. Term sheets are included in the package.