Launched in 2017, this drop-shipping business sells outdoor structures. The seller is a seasoned entrepreneur in the ecommerce industry. He came to the realization several years ago that he wanted to sell high-ticket products. His logic was that a $20,000 sale did not require much more work than a $2,000 sale but would come with significantly more profit.
The seller and his family moved to Spain recently, and the change in time zone has made it difficult to answer the phone. The business does not require very much work, but answering the phone on a potential high-ticket sale can make a big difference in revenue. The seller also has two other businesses that are bringing in more monthly, and both happen to be growing very quickly.
The business is a drop-ship model with some white-labeling on the best-selling product. They rarely hold any inventory unless it’s a unique situation.
The seller works about 20 hours per week on average on the business. If a new owner had someone who could answer the basic questions, the job could be easily taught in just a couple of weeks.
There are a number of things that could be done to immediately unlock new growth for the business. Because the business is already very successful on Google Ads, the first thing the seller would do is launch Bing Ads. Second, he would expand the remarketing efforts for the business. He has a small campaign running now, but with some added budget and focus it would make sense to go heavy here because the product is such a high-ticket item. Third, email marketing is nonexistent. Finally, offering financing could be a huge opportunity for more sales and extra income for the business. (Quiet Light recently sold a drop-ship business with a $5,000 average order size where the business was performing very well after adding a third-party financing partner.)
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Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.
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