Asking Price: $3,250,000Sold

Established in 1991, this business specializes in high-quality hardware for home improvement. Over the years, the business has evolved from a small brick-and-mortar shop into a leading Amazon seller and ecommerce home hardware brand for both homeowners and small businesses.

The current owners purchased this thriving business in 2020. During their 2+ years of ownership, the owners applied their wealth of experience from previous and current ecommerce businesses to create a turnkey operation with strong managers and employees, vertical supply chain integration, a diversified product catalog, and a streamlined new-product launch process.

The result has been consistent top- and bottom-line growth with tremendous opportunities in place for a new buyer. Revenue for LTM was $3.742M, an increase of 8% over prior period. Gross margins increased YoY by 16% and SDE margins remain strong at 23%.

The buyer will inherit a polished Shopify website that has grown from 0% of sales in 2020 to 15% of sales in 2022. This gain is primarily driven by a focused SEO strategy that delivers high-quality content that informs and converts customers. Amazon sales remain strong thanks to optimized listings and a focused advertising strategy.

In 2022, the current owners began manufacturing a portion of their products in China. This resulted in reduced production costs and higher gross product margins when compared to their domestic suppliers. As of December 2022, about 50% of their revenue is from goods manufactured in China, representing a clear opportunity for a new buyer to transition the manufacturing of remaining products to China.

This business is SBA eligible for well-qualified buyers.