SBA pre-qualified Amazon FBA and DTC website in the home improvement category

Currently Under Offer






Asking Price: $3,350,000 + Inventory

Reading Time: < 1 minute

Established in 1991, this business specializes in high-quality hardware for home improvement. Over the years, the business has evolved from a small brick-and-mortar shop into a leading Amazon seller and ecommerce home hardware brand for both homeowners and small businesses.

The current owners purchased this thriving business in 2020. During their 2+ years of ownership, the owners applied their wealth of experience from previous and current ecommerce businesses to create a turnkey operation with strong managers and employees, vertical supply chain integration, a diversified product catalog, and a streamlined new-product launch process.

The result has been consistent top- and bottom-line growth with tremendous opportunities in place for a new buyer. Revenue for 2022 was $3.725M, an increase of 10% over 2021. Gross margins increased YoY by 21% and SDE margins remain strong at 24%.

The buyer will inherit a polished Shopify website that has grown from 0% of sales in 2020 to 15% of sales in 2022. This gain is primarily driven by a focused SEO strategy that delivers high-quality content that informs and converts customers. Amazon sales remain strong thanks to optimized listings and a focused advertising strategy.

In 2022, the current owners began manufacturing a portion of their products in China. This resulted in reduced production costs and higher gross product margins when compared to their domestic suppliers. As of December 2022, about 50% of their revenue is from goods manufactured in China, representing a clear opportunity for a new buyer to transition the manufacturing of remaining products to China.

This business is SBA eligible for well-qualified buyers.

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Meet Your Advisor

Chris Duty

Chris has always been an entrepreneur at heart. His first internet start-up was at age 15, reselling electronics on Ebay, where, as an early adopter, he had a 4 digit password until Ebay forced him to update in 2015. He has helped start various online businesses, including an SEO agency, online real-estate brokerage, and flash sale website before entering the VC-backed high-growth start-up world. There, Chris honed his skills in mobile product management at RetailMeNot (IPO 2013) before moving on to leadership and executive roles at Mobile Travel Technologies in London (Sold to Travelport in 2015) and in Shanghai, China. He was also a founding member of the first Amazon aggregator, 101 Commerce.

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