First coming online in 2012, this Amazon FBA Home and Kitchen Accessory business is the creation of a lovely husband-and-wife team. The husband is a true designer and his popular creations take everyday products and add humor, beauty, and design sensibility. In a sea of generic ecommerce products, this business’s products stand out from the crowd.
There is a great opportunity to take the business to far greater heights. The owners are not traditional ecommerce operators, and there are new products ready to be launched and new sales channels that can be explored.
Customers love the products as evidenced by the staying power of the brand and the great reviews (averaging 4.5 stars on Amazon). The products are extremely giftable and at a nice price point. There is a logical move to market the products on social media (Facebook, TikTok, Instagram, etc.) given the novel designs, visual appeal, and giftable nature of the products. Social media is not the current owners’ forte, and they haven’t explored this in earnest despite the clear opportunity.
Why are the owners looking to sell? They have worked hard for many years and are closing in on retirement age. The husband is a designer at heart and not an ecommerce operator. He wants to focus more time on his passion for design. Also, in the past few months, each owner has sadly lost a parent. They both feel it is the right time to pass the torch to a new owner who can care for the brand in the coming years.
This is a special business and has the potential to reach great heights with fresh ownership. Note this business is not SBA eligible.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Paul is a serial entrepreneur who has built several multi-million dollar online businesses. His most recent venture became a category leading ecommerce brand which he exited for seven figures in 2019. Quiet Light brokered the sale.
Paul has a true passion for online businesses with especially deep experience around Amazon FBA and physical product businesses. Prior to becoming an entrepreneur, Paul was a CPA and spent a decade in corporate finance. He holds an undergraduate degree in business and Masters in Accountancy from the University of Wisconsin at Madison.
Outside of work Paul and his wife enjoy chasing their two little kids around as well as the occasional game of pickleball.
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