Asking Price: $314,000Sold

Launched in 2017, this business sells leather and vegan leather backpacks, bags, purses, and accessories for mothers and women. There is no Amazon presence; all sales come through their website and one small local wholesale account.

The brand has focused on timeless fashion with evergreen styles and designs. Many of their top sellers from 5–7 years ago are still top sellers today.

The bulk of traffic and marketing (50%–60%) is on Meta and Google PPC, with smaller amounts from Pinterest and organic search. The business targets students, young professionals, and women in their 20s and 30s, but it also has customers who are in their 40s–60s.

The company has 56K followers on Instagram and a database of 47K emails. They send weekly newsletters that have a 30% open rate. If someone has digital ads experience, large P&L expenses could be cut by not having to retain current marketing agency costs.

Growth opportunities include digital ads expansion, retail expansion, and launching on Amazon (Amazon has already created a product landing page for the brand).

Black Friday and Q4 have historically been a large part of their marketing campaigns.

The owner works 1–2 hours per week and is busy raising young children. She has four exceptional part-time employees who could transition and work remotely for the new owner while also providing standard operating procedures for quick learning. This business is location independent and uses a 3PL for all fulfillment.

**There is about $150K in current inventory. It is not SBA eligible. Cash buyers will be given preference.