Asking Price: $6,100,000Sold

Launched just over a year ago, this is a truly unique ecommerce brand built by two unique entrepreneurs.

The founders have created a sensation, and sales have exploded, going from zero to over $500K per month. The brand has been featured on the popular My First Million podcast, gone viral countless times on TikTok, and been featured in the press on outlets like Vice and TMZ. While the business has grown tremendously, the fact that two busy college students cofounded it leaves multiple levers to pull for future growth and optimization.

The underlying product was formed via the insight that the massive sexual supplement market was taboo and outdated. In turn, the founders created a winning product that spoke to the younger generation. They marketed the product where the younger generation consumes content online (namely TikTok). A material portion of sales come from TikTok but not as a result of one or two viral videos. Instead, the owners have built a repeatable and sustainable sales process as evidenced by the systems they have put in place and the impressive sales figures that have been achieved in recent months. Strong sales come from numerous other channels beyond TikTok including subscriptions, Google Ads, email and SMS marketing, and more.

The founders wish to sell the business as they have had a falling out and are no longer having fun working together. Although the personal relationship has soured, the health of the business is as strong as it has ever been. February 2023 closed as the highest-revenue month in company history. Both cofounders are bullish on the future of the brand and would be open to staying on in some capacity or to rolling equity.