Asking Price: $520,000

Started in 2011, this content business has grown into one of the most trusted destinations for adventure seekers, offering insights on places to go, what to do, and how to best prepare for trips.

It holds high authority in Google and has been featured in some of the web’s largest publications. Most of its revenue comes from affiliate sales related to luggage and backpacks.

With this business, a buyer knowledgeable in SEO, social media strategy, or email marketing has the opportunity to convert a love of travel into revenue. Additionally, a buyer who already sells their own brand of travel gear would gain an immediate, powerful, and high-converting sales channel.

The content is currently written by one freelance writer, with a cadence of approximately 10 pieces per month. Increasing this output is a potential opportunity for growth. All of the business’s social media accounts have been dormant since the COVID-19 pandemic and are now ready to be rebooted, particularly the Instagram account with 56,000 followers. An email list of 10,000 subscribers has never been utilized, and growth has been limited to a sign-up box in the footer. A push for email sign-ups, potentially with an automated “backpack finder” or some other gamified survey, could increase revenue with a well-written drip campaign.

A new owner could also scale Google Ads to high-converting pages, do targeted outreach for more sponsored posts, and source a product to sell via Amazon. There are multiple opportunities to choose from based on your strengths and preferences.

The seller has run the website for 14 years and feels like it’s in the perfect position for someone else to take over. He is ready to take a break and then focus his efforts on other ventures. All processes and templates are in place to scale. A new owner could learn how to run the business in one month.