Started in 2020, this business provides children and parents with high-quality products in the Stationary and Writing category. The business sells exclusively via Amazon FBA and boasts strong growth, achieving 37% TTM revenue growth on strong SDE margins of over 30%.
The product offering is category focused with revenue diversification among seven parent SKUs. Customers love these products, evidenced by over 4,500 reviews and a 4.6-star average rating on Amazon.
The current owner has streamlined the business by using reputable manufacturers and 3PLs and focusing on Amazon FBA as the only sales channel. Additionally, the product has strong organic sales, with advertising only accounting for 4.2% of revenue during the TTM.
There are ample opportunities to expand the business, including adding product variations, entering additional Amazon marketplaces, expanding to other sales channels, and growing advertising spend and reach.
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Chris has always been an entrepreneur at heart. His first internet start-up was at age 15, reselling electronics on Ebay, where, as an early adopter, he had a 4 digit password until Ebay forced him to update in 2015. He has helped start various online businesses, including an SEO agency, online real-estate brokerage, and flash sale website before entering the VC-backed high-growth start-up world. There, Chris honed his skills in mobile product management at RetailMeNot (IPO 2013) before moving on to leadership and executive roles at Mobile Travel Technologies in London (Sold to Travelport in 2015) and Student.com in Shanghai, China. He was also a founding member of the first Amazon aggregator, 101 Commerce.
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