Asking Price: $250,000

Started in 2010, this ecommerce business has a long-standing reputation for providing custom socks to teams in various sports such as baseball, football, lacrosse, soccer, and more. The day-to-day operations are streamlined with just a few employees. Orders are drop-shipped from US-based manufacturers.

The business has a high average order value of ~$330 and boasts a repeat customer rate of 38%. Repeat customers include high schools, college athletic departments, and Fortune 500 companies.

The current owners bought the business in 2016. They made significant changes, including diversifying the supply chain, expanding the customer base, reducing dependency on a single owner-operator, and diversifying product offerings to cater to all sports.

In recent years, the owners have neglected the business due to focusing on other significantly larger opportunities, which resulted in a YoY decline. The business has been put on autopilot to be operated by employees only. However, the foundation is strong, with many growth opportunities.

The next owner can grow the business quickly with minimal investment by uploading new designs for custom logo socks, selling on Amazon, adding non-custom socks designs to the website, and revamping the product customization tool and page for a better shopping experience.