Asking Price: $775,000Sold

Started in 2004, this holistic wellness product business works with Japanese tea farmers and processors to create unique organic teas. The top-selling product is not sold anywhere else and would be difficult for another company to reproduce due to the complexity in sourcing and processing. As a result, the gross margin for this product is 82%.

More than just an online tea seller, this business develops and sources products that customers incorporate into their holistic wellness plan. The business spends less than 1.5% on advertising thanks to non-paid recommendations from healthcare professionals, word-of-mouth, and strong organic and direct traffic to the website.

In the trailing 12 months, revenue has grown 24% to $483,129 despite having out-of-stocks on their top-selling product. SDE grew 14% during the same period to $221,882. The business has a healthy mix of sales channels including their own website (47%), wholesale-retail (25%), Amazon FBM (14%), wholesale-bulk (10%), and phone/email (4%).

Customers love the products. Repeat order rates for their website is 59%. The Amazon repeat order rate is 44% despite being FBM and no subscribe and save option.

The owner runs the business, processing, and fulfillment out of their home. This business could easily be relocated or a new owner could outsource the processing and fulfillment. The current owner exclusively speaks Japanese to her farmers and processors. She has offered to continue translation services post-transition period for a moderate fee. The owner believes the trust and relationships built with farmers and suppliers will easily transfer to the new owner.